A logo is a necessary element of corporate identity. Of course, you can get by with some of the free solutions on the Internet, but you will not have professional quality. Another alternative is to go to a freelance hiring site, but you will have to settle for preformatted solutions. If you have the budget, it is best to hire a graphic designer. This is DesignEVo
If you don’t have these two and want flexibility and professional quality, you can get what you want from this post. Therefore, this post is going to share with you some must-learn logo design tips for designing tips. Plus, DesignEvo, one of the most practical logo makers, is introduced to you to make your logo.
Characteristics that a good logo should have
1. Simplicity
The well known golden rule, less is more. For it to work, a logo must be elegant and attractive but not flashy and complicated. An overloaded logo design, full of graphic elements and colors, is undoubtedly striking, but will it affect the collective memory? Most likely, it will be forgotten in no time.
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The simpler the design of your logo, the easier it will remember in the consumer’s imagination. If you think about it, famous brands that come to mind in the first place tend to have minimalist logos.
2. Unique
Although it may sound cliché, a good logo must be original. As experts in branding and design, you must insist on this point: as in any creative process, originality is the key to success. An original design will differentiate you from the rest and, when it comes to electronic commerce, this quality becomes essential.
Your logo’s originality will depend on whether the public remembers you and differentiates you from the competition. So, before designing your logo, remember that the line that separates inspiration from plagiarism is fragile. Avoid copycat.
3. Consistency
Although it may seem an easy task, designing a good logo requires a good investment of time. Time to investigate, time to contrast ideas, and, above all, time to understand the values and brand identity, identify the target audience and decide where we want to position ourselves. In this sense, your business logo must be consistent with the company’s philosophy and be in line with the values you want to convey. This is critical to understanding the role the logo plays in marketing strategy and the overall success.
One of the most used ways to align design with brand values is color. However, you have to be very careful in this step: the choice of color will depend on what the public associates with our brand. Prominent examples can be Coca-Cola that chooses red for its association with values such as vitality and youth.
Now that you are clear about the 3 fundamental requirements that a logo must meet, it is time to practice. You can learn how does DesignEvo works for you in this part.
How to use DesignEvo to create a logo for your online store?
DesignEvo is an online logo maker with over 10,000 templates anyone can use to bring a unique and compelling logo to life in minutes. You can also download the application for mobile devices.
The benefits of the DesignEvo are:
more than 10,000 templates sorted by categories and keywords.
Apply from over a hundred fonts and millions of icons.
Fully customizable logos.
It should be noted that the design tools are free. If you want to download the logo and use it, you will have to pay a fee for each one.
Creating logos with DesignEvo from the browser
Once you have signed up with your Google or Facebook account, you will find some templates, a list of categories, and a keyword search engine.
When you click on a logo template, it gives you two options, to see similarities or edit the one you chose.
Ok, now you are on your logo editing page. Here, you can modify your logo with four major editors.
Icon: More than 1 million icons are available to search and use.
Text: Includes classic and artistic fonts.
Shapes: Various types of geometric shapes.
Background: Here, you can change the background by opting for a solid color or a gradient.
The icons allow changing colors, determining opacity, or changing their position vertically or horizontally.
The text editing tool includes the basic options of alignment, bold, resizing, and the possibility of giving curvature to the text.
Once the logo is to your liking, you can export it. Of course, this option is paid.
Once the logo is to your liking, you can export it. The best is that you can download it for free with 300X300 px.
For the Basic plan, paying $24.99, you can download your logo with a resolution greater than 5000 px ready to print and in jpg or png format and edit and reload it as many times as you want.
With the payment of $49.99, you can also download it in pdf and SVG. You also acquire the copyright of it, and you get the font file.
Conclusion
It is certainly not a product for home users, but you should consider it if you need a professional quality solution. So, if you need a logo for your project, just access DesignEvo and make your own logo.
