Hearing the CEO of Apple speak is always a good opportunity: here are some of his statements that leave room for reflection.
Apple’s lineup of iPhones is very rich. Among the latest models such as the iPhone 14, 14 Plus, 14 Pro, 14 Pro Max, and the popular iPhone 13, the market is full of proposals for those wishing to buy an iPhone.
Over time, the price of the iPhone has undergone significant increases. In particular, we have seen how in some markets the new iPhone 14s, especially in the Pro Max variant, has reached record figures. In reality, the theme of prices has been central for some time now.
During the presentation of Apple’s latest fiscal results, it emerged that the average selling price of the iPhone has increased over time.
On that occasion, Tim Cook made some statements following questions from the journalists present. Apple’s CEO argues that people are willing to face an effort of an economic nature to afford the best compared to the product category to which the iPhone belongs. Obviously, this applies to those who are particularly interested in technology, whether for work or pleasure.
The smartphone has now become an essential element for many people. Real businesses were born thanks to this tool that often simplifies people’s lives. Tim Cook’s words are reflected in the data: iPhones continue to channel the interest of enthusiasts and non-enthusiasts more than before.
Net of today’s iPhone prices, the smartphone market is actually not only very rich but offers valid alternatives for all users. Mid-range smartphones are certainly a valid alternative for all those who want to save money and many of these are products that derive from more expensive smartphones.
Another way to save is to buy the top of the range a few months earlier or, even better, rely on the world of reconditioned. In all cases, customers will find themselves using a product with excellent technical characteristics.
