Can brands survive without apps? Good Question


Apps are not just for socializing. It is also the most effective way to promote brands and e-commerce sites. Utilising an app allows your business to customize your consumers exeprience and receive important data on consumers’ interaction with the app. Automative giant Tesla showcase the potential an app can have on the consumer experience. Applying features in the form of an app is applicable, even to businesses with specialized services, like Fair Credit within the credit repair and legal sectors

The digital medium allows shoppers to experience what they can’t in real life. Consumers can view products from every angle, read reviews, try on outfits, virtually test drive cars with a simple swipe of their screen… with only the click of a button!

Only 29% of top US retailers have an app; why would you want one?  An app provides your company with an exponentially larger outlet for marketing than without it. You can advertise events like Black Friday sales or flash giveaways to drive traffic to your website instead of competitor websites.

Your customers’ shopping habits on your site can be monitored and used to optimize future advertisements. $0.50 of every dollar you spend in television commercials goes to waste because most people won’t see your ad, but downloading an app is free!

Your customers can also access a dashboard that will allow them complete control over their account information and orders, including order history, payment methods, subscriptions, and more.

What are some advantages of having a mobile app?

The main advantage is that apps allow companies to connect with their consumers on a deeper level through interactive tools such as video tutorials or support chat rooms. Apps encourage loyalty from repeat customers. Those who download it are more likely to revisit for new deals or free giveaways. Other advantages include sharing content with friends, accessing loyalty rewards, learning about sales early, and having the latest products sent directly to their smartphone or tablet.

What are some disadvantages of having a mobile app?

A disadvantage is that many people think apps are only for socializing; however, an app has several marketing benefits. The most notable downside is potential information overload. Users must pay close attention to the permissions requested by your company when downloading your app. Asking for too much can deter users instead of encouraging them, which defeats the purpose behind creating the app in the first place. It’s best not to request any excellent unnecessary tools like in-app purchases until they opt-in.

An app’s success comes down to how interactive it is with the customers’ every need. It should provide a good user experience, so they are willing to return time and time. If you can achieve this, your company will have more sales conversions which make the extra cost of creating an app worth it!

What are some tips on optimizing my mobile app?

Promote your mobile app across all platforms – at events, conferences where possible, offer free downloads/giveaways, etc. Ensure thorough documentation about your product, including its features, security measures involved in using the mobile application, risks associated with it, etc. Maintain constant contact with customers via email or social media.

Monitor customer activity. You can do this by tracking their screenshots or using other tools to identify the most used features in your app. This will help you improve those particular functions and create a more interactive experience for future users.

Incorporate social media with your mobile app to increase engagement between consumers and your company! Some ideas include rewarding loyal customers for ‘checking-in’ on Facebook, providing daily polls, exclusive giveaways only available via social media, etc. Share relevant content from both your website and partner sites so they have a complete understanding of all the products/services available to them. Where possible, allow users to purchase through their device without navigating from it, which increases chances for conversions say experts.

Use Interactive elements to enhance the customer experience – Have built-in video tutorials or chats that customers can access via their mobile device. Don’t forget that video is the fastest-growing content on the web, so this will give your customers easier access to detailed information about your product. This is also more user-friendly than having to read through long articles, especially on a small screen.

Make sure your app links back to your website. Customers need to know not only what they can find within your mobile app but where else they can enjoy it. If there are any push notifications, these must be kept clear, concise, and in context with the application theme

What do I need to consider when choosing which platforms I should create my app on?

Think about your target audience and decide which mobile platform they will be using most. By considering analytics reports or doing some research, you can get an idea of the mobile platforms used the most by people of your target age bracket. Your app needs to be compatible with these devices

iOS vs. Android – iOS apps tend to have a higher quality design, more engaging user interface with greater functionality; however, there are fewer users than Android. There is also less room for error as Apple has stringent guidelines on what their developer program allows. Google Play Store, however, offers more freedom to developers allowing them to implement almost any new features they wish with no restrictions so long as they adhere to its terms of service. This is why Android downloads are higher.

Verify with Apple and Google their respective device requirements, guidelines for creating an app, and creating a developer account. They both have strict policies to ensure a high-quality level of apps through the stores, so they will only accept serious applicants. A mobile application development company can help develop your product or guide you through this process if you need additional support.

How long does it take to create a mobile app?

It depends on several factors – What type of mobile application do you want? Is it going to be essential or complex? How many features will it have compared with other similar applications? Will there be any backend integrations or APIs needed? It’s best to set out from the start what goals you want to achieve from this mobile app, and then you can work out the time it will take to create a new one.

A primary application of around 10-15 screens within a few week’s time frames. A complex application with several integrations, analytics, and APIs can take months or even a year to complete

How much does it cost to build an app?

This is another difficult question as prices for creating an app depend on many factors. The more features, the better quality design required means more programming hours, therefore, higher costs – A general ballpark figure would be $20k-$250k; however, this is just a rough estimate. Like with anything else that has no set prices, estimates are done according to scope.

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