Apple’s Vice President of Worldwide Marketing Greg Joswiak yesterday confirmed compliance with the new EU regulations on the single charger.
Apple has finally decided to ditch the Lightning port and integrate USB-C into all its new devices, at least for Europe. The turning point is due to the new EU regulation that will require the integration of USB-C on all smartphones, cameras, tablets, and headphones from 2024; the intent is to promote the spread of a single charger. Moreover, starting from 2026 this obligation will also be extended to laptops. Apple could have continued to defend its choice but risked sanctions and possibly sales blocks.
The confirmation, however, came yesterday during the Wall Street Journal’s Tech Live event, when Apple’s vice president of Worldwide Marketing, Greg Joswiak, said: “Obviously, we will have to respect it (the norm)”. However, it is currently unclear whether Apple intends to extend the conversion to all markets. The economies of scale would suggest that it could be cheaper but in fact, in some countries, the less energy-intensive product lines could continue to be equipped with the old doors.
The central theme is that Lightning connectors are still used today for iPhones, several iPad lines, Magic Keyboard, and other products. Initially, this format – which has existed since 2012 – had the advantage of being more comfortable, at least in connection since it does not have a direction like the old USB, and of taking up little space. After that, it became purely a way for Apple to influence third-party manufacturers, as the standard is licensed.
Finally, it must be remembered that Lightning in recent times has begun to manifest its greatest limitation: manageable power. Yes, because regardless of the cable or power supply it is unthinkable to reach the thresholds above 100 Watts of some Android competitors such as the Realme GT Neo 3. Not to mention the fact that for data transfer via iPhone you do not go beyond 480 Mbps.
All that remains is to wait for all the new product lines with integrated USB-C for next year.