Most modern businesses use video content in their marketing campaigns, and for good reason. Video content is effective at getting conversions, and sticks in the minds of consumers far better than other forms of marketing content, like static ads or text-based blog posts (though both are still important for well-rounded marketing campaigns).
But you can use video marketing even more effectively for your company by leaning into short video content. Rather than exclusively posting long commercials or informative content, your business should consider short video content for its 2022 marketing efforts. Here’s why.
Benefits of Short Video Content for Marketing
Simply put, shorter video content can provide a lot of tangible benefits to your company and its marketing results.
Easy to Share
For starters, short video content is much easier for your target audience to share. When someone finds a 30-second clip related to your brand, it’s very easy for them to post that clip to their followers on platforms like Twitter, Facebook, and more.
Sharing is everything when it comes to video marketing. No matter how good your tags and keywords are, you’ll rely on word-of-mouth and consumer sharing to get your video content out there. People are more likely to share shorter video content than longer video content.
Works with Consumers’ Short Attention Spans
Furthermore, the average attention span of the modern consumer has gotten shorter over the years. If your video content is too long, it won’t matter how high quality the content is. Your target audience members simply won’t watch it!
On the other hand, shorter video content, like ads or influencer marketing videos, might be watched in full by your target audience members. This is a major consideration since every dollar you spend on marketing is supposed to result in a return in revenue later down the road.
Can Be Posted On Social Media
Last but not least, shorter video content can more easily be posted on social media platforms and shared between platforms via your marketing team. This is more important than ever.
With short video content, you can post ads directly to social media platforms. Your video content doesn’t have to be relegated to your business site, which might not be very visible depending on the strength of your search engine optimization so far.
Many companies have already started using short-form video content for their marketing to excellent effect. As an example, the car company Subaru recently ran a #MeetAnOwner marketing campaign. This innovative campaign leveraged special influencer videos to showcase Subaru’s new “Impreza” auto model. One influencer, Devon Graham, published a video with the Impreza featured at exotic locations. The campaign was a stellar success, showing just how effective short video content can be.
How to Use Short Video Content for Your Business
Since short video content is still beneficial, it’s a good idea to get started leveraging it for your organization ASAP. Here’s how you can do just that and maximize the return on your investment.
Make Content for Each Platform
Firstly, be sure to make content uniquely tailored to each platform. Instagram video content, for example, needs to be very short and benefits from influencer outreach efforts more than most other video content.
It’s easier than ever to make Instagram-specific content with Instagram story templates. These templates allow you to make high-quality short video content quickly and easily even if you don’t have a lot of experience in this type of content creation.
The same rule applies to other social media platforms. Making a TikTok video, for example? Use custom TikTok backgrounds to make your content engaging and eye-catching.
Keep it Short Enough
No matter where you post your content, be sure to keep it short, sweet, and to the point. “Short” video content is usually less than two minutes long at most. Anything less than a minute long is even better.
Fortunately, modern video content tools and social platforms enable you to post engaging ads or other content that’s less than two minutes in length pretty easily.
Authenticity is King
When crafting short video content, remember the golden rule: authenticity is king. Any short video content should appear to be candid, direct, and casual. Modern consumers are turned off by corporate advertising, especially on social media.
This is another reason why you should contact influencers for your short video content. Influencers are oftentimes seen as authentic and legitimate by social media users.
Engage with Trends
Don’t be afraid to jump on trend bandwagons. Make sure video content while keeping hashtags and other social media trends in mind. For example, if a new music video just launched and it’s become a meme on social media platforms, make that music video’s phrases or its unique dance part of your next short video.
Wrap Up
Ultimately, shorter video content is the name of the game for 2022 and, likely, beyond! Your business should certainly consider using short video content for its upcoming marketing campaigns as much as possible. Remember the above tips to ensure that your short video content is engaging, compelling, and results in high conversions across the board. Good luck!
